The peace center today announced plans to make Greenville a bigger spot on the music town map.
Peace Center President and CEO Megan Riegel unveiled a major renovation project designed to diversify Greenville’s live music scene by diversifying possible venues and accommodations for musical artists. Called AMP, for A Music Project, the plan calls for a new purpose for three buildings on the Peace Center campus: a flat-story music club, an intimate listening room, a podcast and recording studio, and artists’ dormitories.
The intent of the $36 million project is to bring a wider variety of live music options to Greenville. By repurposing underutilized real estate and providing new mission-focused programming, the Peace Center can continue to meet community needs and help Greenville become a more vibrant music city, Riegel said.
“We have listened carefully to what our community says they want regarding live entertainment,” Riegel said in the announcement. “These new venues will complete the circle of our live music scene and bring a whole new range of artists and visitors to Greenville. People have been waiting for this for a long time.”
She said the AMP is an important step in realizing the Peace Center’s central vision of building the local music scene, creating connections and expanding the reach of the performing arts in the South.
“AMP is the Peace Center’s answer to the thirst for more upstate live music,” Riegel said in a press release. “By repurposing existing real estate assets on our campus into mission-focused music venues, we will expand the reach of the Peace Center’s live entertainment offerings and allow more people than ever to experience the arts.”
When completed, the project will effectively achieve the Peace Center’s long-standing goal of achieving a fully functional 10-site arts and entertainment campus by 2030 or sooner.
Building designs for AMP were developed by architectural firm Greenville Craig, Gaulden, Davis with the landscaping of the Greenville studio of MKSK. CGD designed the original Peace Center campus which opened in 1990 and has extensive experience designing historic building renovations, one of the main reasons they were chosen for AMP, according to the release. Press.
Construction is expected to begin in February 2023 and is expected to be completed by the end of 2024.
The five projects that make up AMP are:
The mocking bird
A nod to Nashville’s famed Bluebird Café, The Mockingbird will be a listening room inside the historic Gullick and Markley Buildings on Main Street next to the Gunter Theater. It is described as “a casual, intimate, lounge-like setting (that) will create a space for artists and their audiences to connect in a close and personal way.”
The main entrance will face Main Street with the listening room at street level. The interior is designed to blend modern elements with traditional features, such as exposed brick walls, perforated tin ceiling panels and hardwood floors. With the exception of new windows and doors, minimal exterior renovations are planned, according to the statement. The existing beige brick of the Gullick and the red brick of the Markley will remain largely intact, ensuring that both buildings retain their historic character and charm.
Coach Music Factory
The historic Coach Factory flanking the east side of the Peace Amphitheater will be redeveloped into a three-level, standing live music club for national and local acts. Peace Center operators say the club will feature a wide range of musical genres such as hip hop, indie rock, country, jam bands, Americana and more. The Coach Music Factory will have a club vibe to satisfy serious live music fans, and the size, acoustics, lighting and other technical aspects demanded by today’s professional touring musicians, says the press release. It will be designed to be similar to The Orange Peel in Asheville and The Fillmore in Charlotte.
The space directly above The Mockingbird will become a three-bedroom suite for use by artists performing at any Peace Center venue. Artist dorms will accommodate artists who want some privacy from their public life on the road or a convenient place to stay before or after their gig. This fully furnished 3 bedroom, 3.5 bath suite will feature modern bathrooms, living room and kitchen with views of Main Street and the Reedy River.
The space next to the artists’ dormitories will be transformed into a podcast and professional recording studio. Managed and operated by the Peace Center, the studio will be available for reservation for artists who want high-quality and professional recording, mixing, editing and related audio services. It also provides the Peace Center with opportunities to produce original content, according to the statement.
Wyche Landscape Design
A final element of the AMP program is to elevate the Wyche outdoor event space with distinctive environmental landscaping.
“Using natural foliage and reroutes leading to and from the outdoor structure, the Wyche will take new roots in a garden-like setting,” the statement read. “Designed as an extension of the beautiful Falls Park just around the corner, a river terrace along the Wyche will provide pedestrians with an attractive walkway overlooking the banks of the River Reedy. ADA compliant semi-circular walkways will provide easy access from either side of the building with subtle landscape lighting to illuminate the path and create a peaceful ambiance.
The Peace Center is a six-acre downtown campus that currently includes the 2,115-seat Peace Concert Hall, the 400-seat Gunter Theater, an outdoor amphitheater and a number of event spaces, including the iconic building Wyche and the Huguenot Mill. The expansion will mean an undetermined number of new jobs, Riegel said. The Peace Center currently has 48 full-time employees.
Contact Ross Norton at 864-720-1222.